Ford Takes the Top Buying a new vehicle is a big investment, and every driver wants to know they're choosing a brand they can trust. That's why Ford's latest achievement is such exciting news. For the first time since 2010, Ford has been named the No. 1 mainstream brand in the 2026 J.D. Power U.S. Initial Quality Study (IQS), one of the automotive industry's most respected measures of new-vehicle quality. After years of continuous improvement, Ford has climbed from 15th place among mainstream brands just a few years ago to the very top. At Preston Ford of Keller, we're proud to offer a lineup built on quality, innovation, and reliability, giving our customers even more confidence when it's time to drive home in a new Ford. See which Ford models ranked in the top and shop them online or in person today at our trusted Ford dealership! What Makes This Award So Important? The J.D. Power Initial Quality Study looks at the real experiences of new vehicle owners during their first 90 days of ownership. Drivers report any issues they encounter, from technology and infotainment to build quality and overall craftsmanship. Simply put, fewer reported problems mean a better ownership experience. This year's results show that Ford isn't just improving its stats in the automotive industry; it's paving the way. Built Better From the Ground Up Quality doesn't happen by accident. Over the past several years, Ford has reimagined how its vehicles are designed, tested, and built. Engineers, manufacturing teams, suppliers, and software developers now work more closely than ever before, focusing on one shared goal: delivering the highest-quality vehicles possible. Ford has also strengthened its engineering process by bringing in hundreds of experienced engineers to identify potential issues before production even begins. At the same time, manufacturing plants have adopted advanced technology, including AI-powered inspection systems, to catch even the smallest imperfections before vehicles reach customers. Technology You Can Count On Today's vehicles are smarter than ever, and Ford knows drivers expect technology to work just as well as the engine under the hood. That's why one of Ford's biggest improvements came in software and infotainment. Every system now undergoes hundreds of thousands of automated test scenarios before reaching production vehicles, helping create a smoother, more dependable driving experience from day one. Whether you're connecting your smartphone, using navigation, or relying on advanced driver-assist technologies, you can enjoy greater confidence behind the wheel. These Fords Continue to Shine The impressive overall ranking is backed by outstanding performances from some of Ford's most popular vehicles. For the second consecutive year, these models ranked highest in their segments: Ford F-150 Ford Mustang Ford Super Duty Several additional favorites also earned Top 3 finishes, including: Ford Escape Ford Explorer Ford Expedition Ford Maverick In total, seven of Ford's ten eligible vehicles finished among the top three in their categories, more than any other automaker. Whether you need a dependable pickup for work, an SUV for the family, or a versatile daily driver, Ford continues to prove its commitment to building vehicles drivers can rely on. Why This Matters When you visit our trusted Ford dealership, you're not just shopping for a vehicle with impressive features. You're choosing a brand that's invested years into making every drive better. From award-winning trucks to family-friendly SUVs, today's Ford lineup reflects a commitment to craftsmanship, smarter technology, and continuous improvement. It's all part of delivering the kind of ownership experience our customers deserve. Our team is here to help you explore the latest Ford models, answer your questions, and help you find the vehicle that fits your lifestyle with confidence. Key Takeaways Ford's latest recognition isn't just another industry award. It's a reflection of years of innovation, engineering, and a commitment to building better vehicles for drivers like you. #1 Mainstream Brand in the 2026 J.D. Power U.S. Initial Quality Study (IQS). 41 fewer problems per 100 vehicles compared to last year, marking one of the biggest quality improvements among mainstream automakers. Ford F-150, Ford Mustang, and Ford Super Duty earned Best in Segment honors for the second consecutive year. Seven of Ford's ten evaluated models finished in the Top 3 of their respective segments, the highest percentage of any automaker. Ford achieved these results through significant investments in engineering, manufacturing, software testing, and quality control, all with one goal: delivering a better ownership experience. Experience Ford's Award-Winning Lineup Today There's a reason more drivers continue to choose Ford. Now recognized as the No. 1 mainstream brand for initial quality, Ford is setting a new benchmark for reliability and customer satisfaction. If you're ready to experience the difference for yourself, visit Preston Ford of Keller and explore our wide selection of new Ford trucks, SUVs, and cars. We look forward to helping you find a vehicle you'll enjoy for years to come! SHOP NOW

Celebrating America's Legacy on Four Wheels Few things capture the American spirit quite like hitting the open road. The freedom to explore new destinations, visit loved ones, and create unforgettable memories has always been woven into the American story. And for generations, American-made vehicles have helped make those journeys possible. As America celebrates its 250th anniversary, communities across the country are coming together to honor the people, places, and innovations that have shaped our nation. From hometown parades and family road trips to major celebrations across the nation, this milestone is a reminder of the pioneering spirit that continues to define America. At Preston Ford of Keller, we're proud to represent an iconic automotive brand built on American ingenuity, craftsmanship, and innovation. Whether you're looking for a hardworking truck, a capable SUV, a family-friendly vehicle, or a luxury driving experience, you'll find American-made excellence throughout the Ford lineup. Built on American Innovation Combining refined luxury with modern technology, Ford delivers premium comfort and sophisticated design for drivers seeking an elevated experience. With America marking 250 years of history, many families are planning getaways to national landmarks, historic destinations, and community celebrations. Whether you're heading to a nearby festival, exploring scenic backroads, or embarking on a cross-country adventure, the right vehicle can make all the difference. From powerful SUVs to luxurious family haulers, Preston Ford of Keller is proud to offer a wide selection of vehicles designed to help you make the most of every mile. Proud to Serve Our Communities At Preston Ford of Keller, we're honored to serve drivers throughout our communities while representing a brand that has helped shape the American automotive industry. As we celebrate this historic anniversary, we invite you to visit our dealership, explore our lineup of American-made vehicles, and discover the perfect companion for your next adventure. Here's to 250 years of innovation, exploration, and the freedom of the open road, and to the journeys still ahead. SHOP NOW

Understanding Title & Registration Costs If you are planning to buy or lease through Preston Ford of Keller, it is important to understand how Virginia title and registration fees fit into your total vehicle registration cost. Every time you title or register a passenger vehicle, pickup truck, or other vehicle type in the Commonwealth of Virginia, there are state and local charges to plan for. These costs, along with the Virginia car sales tax rate, all play a role in your final out-the-door price. Knowing how Virginia title and registration fees are calculated can make it easier to compare options, avoid surprises at the DMV, and budget for the full registration process from the start. The Virginia Department of Motor Vehicles oversees vehicle registration fees, titling, and car registration rules for the state. While many drivers only think about Virginia title and registration fees when they are standing in line at the DMV office, it is smart to factor in these DMV fees when you choose your vehicle at Preston Ford of Keller. If you have ever wondered “How much are tags in Virginia?,” the answer depends on several pieces of your registration cost that this guide will help explain. This guide walks through how Virginia title and registration fees work, the required documents you will need, and how the team at Preston Ford of Keller can help you move through each step smoothly. What Makes Up Virginia Title and Registration Costs? When you register your vehicle in Virginia, you pay several separate items that, together, are referred to as Virginia title and registration fees. First, there is a vehicle title charge, often called a titling fee, which covers the creation of your official title certificate, also called the Certificate of Title. This document links you as the vehicle owner to a specific Vehicle Identification Number and vehicle record, and it is required before you can complete new registration in the Commonwealth of Virginia. Next, you will see vehicle registration fees and a license fee, which allow you to legally drive on public roads. The exact vehicle registration cost depends on the type of vehicle, its gross weight, and its empty weight. A heavier pickup truck will usually have higher Virginia title and registration fees than a lighter passenger vehicle, and certain vehicle types used for business may carry additional fees or an additional charge under the state fee schedule. Our team can walk you through how your chosen vehicle type affects these DMV fees before you finalize your buyer's order. Taxes are another major part of Virginia title and registration fees. You will owe sales tax on the purchase price or sale price of your vehicle, and in some situations, a use tax may apply. On top of state sales tax, your locality may charge a recurring car tax based on the assessed value of your vehicle. We can help estimate these amounts ahead of time, so that Virginia title and registration fees are built into your budget, not tacked on as an unwelcome surprise later. Getting a Virginia Title Through Preston Ford of Keller Anytime you purchase a vehicle in Virginia or move here from a previous state, you will need a Virginia title issued in your name. The vehicle title proves legal ownership and is created from a combination of required documents. For a typical purchase at Preston Ford of Keller, you will provide a bill of sale, also called a Buyer's Order, proof of purchase price, and, for some deals, a vehicle price certification that matches the purchase price you agreed to pay. These documents allow the Virginia DMV to confirm the sales tax owed as part of your Virginia title and registration fees. If the vehicle was titled in a previous state, the prior Title Certificate and title number must be surrendered during title transfers. For brand-new units, the dealership will submit the Manufacturer's Certificate, also called the Manufacturer’s Certificate of Origin, so that a Virginia title can be issued in its place. In every case, the DMV will need a completed application and other required documents to attach the title to the correct Vehicle Identification Number and vehicle record on file with the Virginia Department of Motor Vehicles. New resident drivers moving into Virginia have their own timeline for obtaining a Virginia title. When you relocate from a previous state, you will bring your out-of-state documents, proof of address, and a completed application to the DMV office or work through Preston Ford of Keller if you are purchasing a replacement vehicle at the same time. This is an ideal moment to let the dealership roll your Virginia title and registration fees into your deal so you can handle vehicle registration and auto insurance changes in a single coordinated visit. How to Register Your Vehicle in Virginia Once the title work is in motion, the next step is to register your vehicle so you can legally drive it in the Commonwealth of Virginia. To register your vehicle, you will complete a registration application and submit it with proof of auto insurance that meets state insurance coverage requirements. Your policy must meet minimum liability insurance coverage and insurance limits before a new registration will be issued. The Virginia DMV online services may also ask for your vehicle inspection paperwork and emissions information, depending on where you live and the type of vehicle you own. Some areas require an emissions test for certain vehicle types, while electric vehicles may have different inspection requirements. During this stage of the registration process, your driving record, valid driver's license, and any related ID cards can also be reviewed, especially if you are registering in Virginia for the first time. All of these pieces come together with your Virginia title and registration fees so the DMV can issue your registration proof and license plates. Taxes, Exemptions, and Special Situations Many drivers only think of Virginia title and registration fees as one number, but taxes and exemptions can make that number higher or lower. Sales tax and use tax are calculated from the purchase price or sale price documented on your bill of sale, proof of purchase price, or vehicle price certification. Some buyers qualify for a tax exemption, such as certain disabled veterans, active-duty members of the U.S. Armed Forces, or other Armed Forces personnel under specific programs. In some cases, law enforcement officers may also be eligible for specialized programs or local relief related to the car tax or Virginia title and registration fees. There are additional situations where Virginia title and registration fees may be adjusted. For example, a new resident bringing a vehicle from a previous state may already have paid a similar use tax and could avoid double taxation if the Department of Transportation rules allow a credit. Some vehicles used for specific purposes may qualify for specialized vehicle registration exemptions or reduced DMV fees. Preston Ford of Keller can help you review any possible tax exemption opportunities, so you are not paying more than necessary during vehicle registration. Local governments also play a role in how you experience Virginia title and registration fees. Your locality controls personal property, car tax rates, and some enforcement. If your registration proof is not current, local law enforcement officers, including those from a sheriff’s office, can cite you for expired tags or missing registration. Staying on top of vehicle registration costs and renewal requirements protects you from tickets and keeps your record clean. Renewals, Late Fees, and Keeping Your Registration Current Once your initial Virginia title and registration fees are paid, you will move into the ongoing cycle of vehicle registration renewal. Each year or every few years, depending on the option you chose, you will pay a renewal fee and any current car tax or local tax owed to keep your registration proof valid. Vehicle registration renewal can usually be handled online with a credit card, by mail, or in person. The Virginia DMV sends renewal reminders in advance of your expiration date, but it is still your responsibility to act before late fees apply. Ignoring vehicle registration renewal deadlines can quickly increase Virginia title and registration fees, as penalties, additional fees, and processing fees are added. For drivers who prefer help with keeping track of dates and paperwork, we can review your renewal notice during service visits and help you confirm that your registration proof, auto insurance, and vehicle inspection are all up to date. How Preston Ford of Keller Simplifies the Paperwork The paperwork behind Virginia title and registration fees can feel overwhelming, especially if this is your first time purchasing in the state. When you work with Preston Ford of Keller, much of the administrative work is handled for you. The dealership team can package your completed application, registration application, required documents, and supporting items such as ID cards, driver's license copies, insurance coverage requirements confirmations, and auto insurance details so that your visit to the Virginia DMV is straightforward. Many customers also appreciate that Preston Ford of Keller can help you understand service fees, processing fees, and any additional charge that might appear when you pay Virginia title and registration fees with a credit card. Whether you are handling car registration as a new resident, navigating title transfers from a previous state, or scheduling vehicle registration renewal, the dealership can offer clear guidance. With organized paperwork and registration proof in hand, you can drive away confident that your Virginia title and registration fees have been handled correctly and that your vehicle is fully compliant in the Commonwealth of Virginia. Visit us today in Keller, VA! CONTACT US