Current Event Offers

Get 3.49% APR Financing for 84 Months!

On Select 2026 Ford F-150 Models!

Offer Expires 9/30/2026

Must qualify for finance through Ford Credit, with approved credit. 3.49% APR financing for 84 months at $13.44 per $1,000 financed. Final price will include tax, tags, title, and dealer/doc fee of $799. Image does not depict the actual vehicle. See dealer for complete details. Offer expires 09/30/2026.

First-Time Buyer Program

Offer Expires 9/30/2026

$750 First-Time Buyer Bonus Cash available to customers with no current automotive history on their credit report and a minimum of 6 months’ time with current employer. Credit must be in good standing with a minimum FICO score of 620. Available on the purchase or lease of an eligible new 2025 Ford Bronco®, Bronco Sport®, and Ranger®; 2026-2027 Bronco®, Bronco Sport®, Explorer®, F-150®, Maverick®, Mustang®, Mustang Mach-E®, and Ranger only. Not available on all other Ford and Lincoln vehicles including all Raptor® and 2026 Bronco Stroppe models. Limit one purchase or lease per eligible buyer. Not all buyers will qualify. Must finance or lease through Ford Credit. May not be used/combined with any Ford private offers or a 90-day deferral. Minimum $750 down payment required. U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock by 9/30/26. (PGM #33248) Offer subject to confirmation of eligibility. See dealer for qualifications and complete details.

Total Savings of $3,229 off MSRP

2026 Ford Bronco Sport Big Bend

Offer Expires 9/30/2026

VIN: 3FMCR9BN6TRF06108. Stock: K26075. MSRP $37,930. $979 Dealer Discount. $2,250 Ford Retail Customer Cash. Final price will include tax, tags, title, and dealer/doc fee of $799. See dealer for complete details. Image does not depict actual vehicle. Offer expires 09/30/2026.

3.49% APR Financing for 84 Mo. OR Total Savings of $7,074 off MSRP

2026 Ford Explorer Active

Offer Expires 9/30/2026

VIN: 1FMUK8DH8TGB95492. Stock: K26051. MSRP: $45,275. Must finance through Ford Credit, with approved credit. 3.49% APR financing for 84 months at $13.44 per $1,000 financed. $2,074 Dealer Discount. $1,000 Ford Retail Bonus Cash. $3,000 Ford Retail Customer Cash. $1,000 Ford Loyalty Bonus Cash. Final price will include tax, tags, title, and dealer/doc fee of $799. Image does not depict the actual vehicle. See dealer for complete details. Offer expires 09/30/2026.

Total Savings of $10,979 off MSRP

2026 Ford F-150 XLT

Offer Expires 9/30/2026

VIN: 1FTFW3L56TFB07802. Stock: K26034. MSRP $66,680. $5,479 Dealer Discount. $4,500 Ford Retail Bonus Cash. $1,000 Ford Loyalty Bonus Cash. Final price will include tax, tags, title, and dealer/doc fee of $799. See dealer for complete details. Image does not depict actual vehicle. Offer expires 09/30/2026.

Total Savings of $7,169 off MSRP

2026 Ford Super Duty F-250 XLT

Offer Expires 9/30/2026

VIN: 1FT7W2BN0TEE79657. Stock: K26048. MSRP $66,370. $5,169 Dealer Discount. $2,000 Ford Retail Customer Cash. Final price will include tax, tags, title, and dealer/doc fee of $799. See dealer for complete details. Image does not depict actual vehicle. Offer expires 09/30/2026.

$500 First Responder Exclusive Cash

Offer Expires 1/4/2027

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Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, F-150 Raptor RTM, Ranger® Raptor, Bronco® Stroppe® or Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by 1/4/27. Limit of five purchases/leases per household during the program offer (PGM# 32898). Offer subject to dealer participation. May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32898). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.


ACKNOWLEDGEMENT - By submitting your personal information, you acknowledge that: (1) you are 17 years of age or older; (2) we may contact you with offers and information about our products and services; and (3) you have read our Privacy Policy and understand your rights as a consumer.

$500 Military Exclusive Cash

Offer Expires 1/4/2027

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Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, F-150 Raptor RTM, Ranger® Raptor, Bronco® Stroppe® or Bronco Raptor. Vehicle eligibility may change at any time and is subject to availability and dealer participation. Dollar amount may vary by market. Available to active and retired members of an eligible military branch, their spouses/surviving spouses, and their household members. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by 1/4/27. Limited to a combination of five purchases/leases per household during the program offer (PGM# 32894). May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32894). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.


ACKNOWLEDGEMENT - By submitting your personal information, you acknowledge that: (1) you are 17 years of age or older; (2) we may contact you with offers and information about our products and services; and (3) you have read our Privacy Policy and understand your rights as a consumer.

$500 Farm Bureau Exclusive Cash

Offer Expires 1/4/2027

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1 Available on the purchase or lease of an eligible new 2025/2026/2027MY Ford Maverick®, Ranger®, F-150®, Super Duty® or F-150 Lightning®. Not available on any other Ford or Lincoln vehicles, or F-150 Raptor®, F-150 Raptor RTM, Ranger Raptor or F-650® and F-750® Super Duty. Vehicle eligibility may change at any time. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's stock by 1/04/27. Limit of five purchases/leases per household during the program offer (PGM# 32900). Offer subject to dealer participation. May not be used/combined with most other Ford private offers. See an authorized Ford Dealer or go to https://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32900). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility. 2 Available on the purchase of an eligible certified used 2021-2027MY Ford Blue AdvantageTM Gold, EV (F-150 Lightning only), or Blue Certified, Ford Maverick, Ranger, F-150, Super Duty or F-150 Lightning with under 80,000 miles. Not available on any other Ford or Lincoln vehicles, or F-150 Raptor, F-150 Raptor R, Ranger Raptor or F-650 and F-750 Super Duty. Vehicle eligibility may change at any time. Available to U.S. residents only. This offer is not eligible for customers purchasing a vehicle in the state of Texas. Take delivery from an authorized Ford Dealer's stock by 1/4/2027. Limit of five purchases per household during the program offer (PGM# 32902). Offer subject to dealer participation. May not be used/combined with most other private Ford offers. See an authorized Ford Dealer or go to https://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32902). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local Ford Dealer for current information. Offer subject to confirmation of eligibility.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.


ACKNOWLEDGEMENT - By submitting your personal information, you acknowledge that: (1) you are 17 years of age or older; (2) we may contact you with offers and information about our products and services; and (3) you have read our Privacy Policy and understand your rights as a consumer.

$750 OR 500 College Exclusive Cash

See disclaimer for more information.

Offer Expires 1/4/2027

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$750 Exclusive Cash Reward available on a purchase or a $500 Exclusive Cash Reward available on a lease of an eligible new 2025/2026/2027 model year Ford Bronco®, Bronco Sport®, Escape®, Explorer®, Mustang®, Mustang Mach-E®, Ranger®, Maverick®, F-150® or F-150 Lightning®. Not available on Bronco Stroppe®, Mustang GTD, Mustang Dark HorseTM, Ranger Raptor®, Bronco Raptor, F-150 Raptor or F-150 Raptor RTM. Vehicle eligibility may change at any time. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's stock by 1/4/27. Limit of five purchases/leases during the program offer (PGM# 32896) per person. Offer subject to dealer participation. May not be used/combined with any other Ford private offers. See an authorized Ford Dealer or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32896). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility. † Must be within 2 years of graduation date.

Get Special

It's easy! We'll tell you all you need to know about this vehicle, including features and options, so you can make a smart buying decision. Just provide us your basic information below.


ACKNOWLEDGEMENT - By submitting your personal information, you acknowledge that: (1) you are 17 years of age or older; (2) we may contact you with offers and information about our products and services; and (3) you have read our Privacy Policy and understand your rights as a consumer.


Discover Outstanding Savings

Have you been eyeing a new Ford you’d love to get your hands on? Today is your lucky day! The experts at Preston Ford of Keller are delighted to announce that it has never been easier for our valued customers to take home the new Ford model of their dreams! Thanks to our current Ford sales event, our customers from all over Keller, Accomack County, Northampton County, and surrounding areas can enjoy numerous best-selling Ford models for sale at significant discounts! As you browse our selection of Ford models, you’ll notice top-notch options during our Ford sales event, such as the Ford Bronco Sport, the Ford Escape, the Ford Explorer, the Ford F-150, and so much more! Already have your eye on a specific model? We love it! Experience a new Ford on your terms as you take advantage of a test drive with us today!

Shop the Ford Sales Event

Here at Preston Ford of Keller, we are thrilled to offer our valued customers from all over Virginia a top-notch Ford model available at an affordable price thanks to our numerous specials and discounts available during the Ford sales event. Not sure which model is suitable for you? No worries! Our excellent sales team here is to help! We’ll gladly walk you through our collection of Ford models as we help assess which model works best for you! Ready to take the next step? Visit us today to buy or lease the Ford model of your dreams.