
The Future is Here: New Car Technology Makes Driving Safer, Easier, and More Fun
The way we drive has been continuously evolving, and car technology is at the forefront of this change. From the first horseless carriages to the self-driving cars of tomorrow, innovation has transformed the automotive industry and the driving experience. At Preston Ford of Keller, we’re passionate about offering our customers the latest and greatest features to make their journeys safer, more comfortable, and more enjoyable. Let’s explore some of the exciting trends in new car technology that you can experience right now in our selection of Ford vehicles!

From Humble Beginnings to Feature-Packed Machines
New car technology has come a long way. Remember fiddling with cassette tapes and struggling to read basic maps? Today’s cars are rolling technological marvels, boasting features that would have seemed like science fiction just a few decades ago. Advanced driver-assistance systems, intuitive infotainment systems, and connected car capabilities are just a few examples of how far we’ve come. Ford is no stranger to leading the pack and has a ton of new car technology that has been integrated into their iconic models over the years. Let’s take a closer look at the advantages of new car technology you can enjoy in recent Ford vehicles!
Stay Connected on the Go with SYNC®
Ford’s exclusive SYNC® technology has become synonymous with in-car connectivity. The latest iterations, Ford SYNC® 4 and SYNC® 4A take things to a whole new level, establishing a seamless connection between your car and your digital life. Access features and apps like Apple CarPlay® integration and Android Auto™ compatibility effortlessly through the large touchscreen or with simple voice commands. SYNC® 4A even features cloud-based connectivity, allowing for personalized profiles and a truly connected driving experience. No more tangled cords or frustrating button mashing – just a clean, intuitive interface that keeps you informed and entertained on the road.

FordPass® Connect
Taking connectivity a step further, FordPass® Connect, available on select vehicles, allows you to interact with your car remotely using the FordPass® App. FordPass® Connected Vehicle puts you in the driver’s seat, even from afar. Imagine starting your car on a chilly morning to warm it up before you leave or locking your doors remotely if you forget in a hurry. The app lets you do just that, along with a variety of other features. Lost in a massive parking lot? No problem. The app can pinpoint your car’s location for a stress-free retrieval. Staying on top of your car’s health is also a breeze. Check fuel levels, oil life, or even charging status (for electric vehicles) – all with a few taps on your phone. Speaking of electric vehicles, finding compatible charging stations is a snap with the app’s locator function. FordPass® is a great suite of new car technology that lets you manage your privacy settings and offers a range of other features designed to make your driving experience smooth, convenient, and enjoyable.
Never Get Lost Again with Advanced Navigation
Say goodbye to bulky paper maps and unreliable GPS units. Advanced navigation systems can help reduce traffic congestion by providing real-time traffic updates. Modern navigation systems integrated into your car’s infotainment system offer real-time traffic updates, voice-guided turn-by-turn navigation, and even points of interest suggestions. Whether you’re a seasoned traveler or a weekend explorer, these advanced navigation features ensure you reach your destination stress-free.
Embrace the Thrill of Off-Roading with Tech Assistance
For adventure seekers, Ford offers a range of off-road technology features that transform your vehicle into a capable off-road companion. Imagine tackling tough terrain with confidence thanks to features like selectable drive modes, Hill Descent Control, and even trail cameras that help you navigate tricky situations.

Effortless Towing with Innovative Technology
Hauling a trailer? Ford’s new car technology combines seamlessly with advanced towing technology, which takes the guesswork out of hitching up and maneuvering your load. Onboard scales with Smart Hitch can help you ensure your trailer is properly loaded for optimal safety and performance. Pro Trailer Hitch Assist makes aligning your trailer with your hitch a breeze, even for solo drivers. You can also rely on Advanced Trailer Navigation, integrated with your car’s navigation system, and take into account the extra length of your trailer when providing directions, ensuring a smooth and stress-free towing experience.
Technology Enhances Every Aspect of the Drive
New car technology isn’t limited to connectivity and navigation. Autonomous vehicles are enhancing the driving experience by improving safety and efficiency. In newer Ford models, you can now immerse yourself in crisp, clear audio with an available B&O® Sound System by Bang & Olufsen®. Large touchscreen infotainment systems provide intuitive control over your car’s features. Wireless charging pads keep your devices powered up without the hassle of tangled cords. These are just a few examples of how Ford’s technology advancements enhance every aspect of your drive, from entertainment to convenience.
Experience the Future of Driving Today
At Preston Ford of Keller, we believe the best way to experience the power of new car technology is to get behind the wheel. Visit our showroom today and explore the latest features in our selection of Ford vehicles. Our friendly sales team is here to answer your questions and help you find the perfect car equipped with the technology that perfectly suits your driving needs and lifestyle!

