
The SUV Comparison You’ve Been Waiting For
When it comes to rugged capability, head-turning style, and modern tech, two names often top the list—Ford Bronco vs. Jeep Grand Cherokee. These iconic SUVs are built to tackle tough terrain while offering a refined experience on the road. But which one is the better fit for your lifestyle? Let’s dive into a detailed comparison to help you decide—and discover why the Ford Bronco is quickly becoming the preferred choice for drivers who crave adventure, capability, and cutting-edge design. Follow along to learn more about the iconic Ford Bronco and head to Preston Ford of Keller to get behind the wheel for a test drive.
Exploring SUV Capability: Ford Bronco vs. Jeep Grand Cherokee
Both the Ford Bronco and Jeep Grand Cherokee offer impressive features, making them stand out in a crowded SUV market. They cater to different types of drivers—from daily commuters to off-road thrill-seekers. When comparing the two, key considerations include performance, space, comfort, technology, and towing capacity. If you’re feeling overwhelmed by the options, don’t worry. We’ve outlined the most important differences so you can make a confident decision, and even schedule a test drive to see how the legendary Ford Bronco drives firsthand.
Vehicle Features and Capabilities
Let’s start with the heart of any SUV: performance. The Jeep Grand Cherokee delivers with a strong 8-speed automatic transmission and a reliable 4WD system. But the Ford Bronco goes further with a versatile lineup of engine options designed to match your power needs:
- Standard 2.3L EcoBoost® Engine: Provides 300 horsepower and 315 lb.-ft. of torque
- Available 2.7L EcoBoost® V6: Provides 330 horsepower and 415 lb.-ft. of torque (with premium fuel)
- Available 3.0L EcoBoost® V6: Provides A thrilling 418 horsepower and 440 lb.-ft. of torque
When it comes to capability, the Ford Bronco doesn’t hold back. Every trim level comes equipped with the High-Performance Off-Road Stability Suspension (HOSS) System and Terrain Management System™, giving you confidence whether you’re navigating the city or blazing a trail in the wilderness.
Additional off-road upgrades include:
- Steel bash plate protection
- Electric Front and Rear-Locking Differentials
- Front stabilizer bar disconnect
- Available Sasquatch® Package with lifted suspension and mud-terrain tires
Space and Comfort
Inside, the Jeep Grand Cherokee provides a comfortable ride with seating for up to five and ample legroom. However, the Ford Bronco takes interior versatility to a new level, especially for active families and adventure lovers.
Bronco Interior Highlights:
- Up to 83 cu.ft. of cargo space in 4-door soft top models with the second row folded
- Durable rubberized floor mats with drain plugs for easy cleanup after your off-road excursions
- FordPass® Connect, 12-in. LCD Touchscreen, and Enhanced Voice Recognition
- Wireless Apple CarPlay® and Android Auto™
- Leather-wrapped steering wheel and Bronco-branded gear shifter
- Available Ford Co-Pilot360™ safety tech and 360-Degree Camera
Whether you’re headed to the mountains or the grocery store, the Ford Bronco offers the comfort, flexibility, and tech-savvy features you need to enjoy every mile.
Performance and Towing
The Jeep Grand Cherokee shines with a max towing capacity of 6,200 lbs., perfect for hauling trailers and larger loads. But the Ford Bronco holds its own with a towing capacity of 3,500 lbs. on most trims—enough for small campers, boats, or utility trailers. Need more muscle? The Ford Bronco Raptor® ups the ante with an available towing capacity of 4,500 lbs. Where the Ford Bronco truly outshines is off-road performance. With trail-tuned suspension, aggressive tires, and next-level articulation, the Ford Bronco is built for the wild—no modifications necessary.
The Verdict: Why Choose the Ford Bronco?
While both SUVs have their merits, the Ford Bronco delivers a complete package of bold performance, next-gen technology, and adventure-ready engineering. It’s a vehicle made not just to drive, but to experience. Whether you’re looking to climb mountains or command the highway, the Ford Bronco is built to keep up with your lifestyle.
Ready to Take the Reins?
Compare the Ford Bronco vs. Jeep Grand Cherokee in person and see the Bronco difference for yourself. Discover the SUV built for thrill-seekers and test drive a Ford Bronco at Preston Ford of Keller.

Ford Bronco vs. Jeep Gladiator: Which Off-Road Champion Takes the Trophy?
When it comes to off-road adventure vehicles, few match the rugged charm and capabilities of the Ford Bronco and Jeep Gladiator. These two titans of terrain have earned their stripes among off-road enthusiasts, offering power, performance, and personality. But in the battle of Ford Bronco vs. Jeep Gladiator, which one truly reigns supreme when the pavement ends? Let’s break it down and discover why the Ford Bronco emerges as the clear winner in this off-road faceoff. Head to Preston Ford of Keller for a closer look at the off-roading champion today!
A Legend On & Off-Road
The Ford Bronco was engineered for off-road dominance, from treacherous mountain paths to muddy trails. Here’s what gives it the edge:
- Up to 13.1-inch Ground Clearance – Glide over rocks, roots, and obstacles with confidence.
- Water Fording Up to 37 inches – Cross streams and flooded trails with ease.
- Class-Leading Angles—47.2º approach, 30.8º break over, and 40.5º departure angles make navigating steep inclines and sharp drop-offs second nature.
- G.O.A.T. Modes™ (Goes Over Any Type of Terrain) – With up to seven selectable drive modes, the Ford Bronco adapts seamlessly to sand, mud, snow, rock, and more.
- Three Turbocharged Engine Options – Get the power you need, when you need it.
Towing Capacity Up to 4,500 lbs. – Haul gear or trailers with confidence.
No matter the terrain, the Ford Bronco delivers a balanced blend of capability, comfort, and customization that puts it ahead in the Ford Bronco vs. Jeep Gladiator off-road debate.
Vehicle Overview and History
The Jeep Gladiator is a midsize pickup truck rooted in the legendary legacy of the Wrangler. It boasts rugged construction, solid axles, and trail-ready components. But with its truck bed and longer wheelbase, it leans more utility than agility.
The Ford Bronco, reborn from an iconic heritage, takes a more balanced approach. It’s built for serious off-road adventures yet refined enough for everyday comfort. Unlike the Jeep Gladiator’s utilitarian vibe, the Ford Bronco’s return to the spotlight has been nothing short of revolutionary for off-roaders who want both thrill and finesse.
Interior Space and Comfort Features
Inside, the Jeep Gladiator provides a roomy cabin with ample space for passengers and gear. Its interior is practical and straightforward, catering to those who prioritize ruggedness.
The Ford Bronco, however, sets a new benchmark for comfort in off-road vehicles:
- Marine-Grade Vinyl & Washable Floors – Clean up is quick and easy after muddy treks.
- Available Heated Seats & Steering Wheel – Stay warm in the mountains or during winter expeditions.
- Massive 12-inch Touchscreen – Control tech with ease, from navigation to audio.
- B&O® Sound System – Bring premium audio to the wilderness.
- Rear Passenger Air Vents (New for 2025) – Ensures everyone stays comfortable, regardless of the weather.
- Personalization Packages & Ford Accessories – Adapt your Ford Bronco to suit your lifestyle.
The Ford Bronco proves that utility doesn’t mean sacrificing comfort, and it does so better than the Jeep Gladiator.
Off-Road Capabilities and Features
The Jeep Gladiator Rubicon comes with a disconnecting front sway bar, rock rails, and a solid 4×4 system. But its longer wheelbase and pickup design can limit maneuverability on tight trails.
Enter the Ford Bronco Badlands®, equipped with:
- Advanced 4×4 with Automatic On-Demand Engagement
- Electronic-locking front and rear differentials
- Trail Control™ for low-speed, off-road cruise control
- HOSS (High-Performance Off-Road Stability Suspension) System
Coupled with superior angles and the innovative G.O.A.T. Modes™, the Ford Bronco handles diverse terrain more effortlessly and intuitively than the Jeep Gladiator. In the real-world comparison of Ford Bronco vs. Jeep Gladiator off-road, the Ford Bronco’s versatility simply outpaces the competition.
Test Drive and Hands-On Experience
After test-driving both vehicles, one thing became clear: the Ford Bronco delivers a more composed and confident experience across various environments. While the Jeep Gladiator feels like a capable off-road truck, its size and truck-like handling make it better suited to straight trails and open paths. The Ford Bronco, in contrast, feels agile and responsive, equally at home crawling over rocks as it is cruising on the highway. Come experience it for yourself — schedule your test drive today at our Ford dealership and discover the Ford Bronco difference.
Safety Features and Considerations
Both vehicles offer modern safety features such as airbags, traction control, and electronic stability systems. However, the Ford Bronco includes more advanced driver-assist technologies as standard or available:
- Blind-Spot Monitoring with Cross-Traffic Alert
- Lane-Keeping System
- 360-Degree Camera with Off-Road Views
- Post-Collision Braking
While the Jeep Gladiator offers off-road-specific tools like front-facing trail cameras, the Ford Bronco’s suite of smart Ford safety tech is more well-rounded for on-road and off-road adventures alike.
Reliability and Durability
Both vehicles are built to last, but their complexity varies. The Jeep Gladiator’s additional off-road components, like disconnecting sway bar, may demand more frequent maintenance. The Ford Bronco is designed with fewer moving parts in its off-road systems and a simpler approach to ruggedness, resulting in greater long-term reliability and fewer surprises under the hood.
Maintenance and Repair
Whether you choose the Jeep Gladiator vs. Ford Bronco, routine maintenance is key. However, the Ford Bronco’s maintenance schedule is more straightforward, and service is a breeze at our state-of-the-art service center. Enjoy the perks of our exclusive Preston for Life program, including complimentary oil changes and discounted service plans to keep your Ford Bronco running strong through every season.
And the Winner Is…
In the battle of Ford Bronco vs. Jeep Gladiator, both vehicles shine in different ways. But the Ford Bronco is a clear winner as it is more agile, better equipped, and designed to handle the unexpected, all while keeping you comfortable and confident. Whether it’s your first time off-road or you’re a seasoned trailblazer, the Ford Bronco proves again and again that it’s more than just a contender — it’s the ultimate off-road champion.
Visit Preston Ford of Keller today to see the Ford Bronco in all its glory and take command of your next adventure!
Ford Bronco Trims vs. The Jeep Wrangler Rubicon

Which Off-Roader SUV Reigns Supreme?
The world of off-roading has seen some fierce competition between two iconic SUVs: the Ford Bronco and the Jeep Wrangler Rubicon. Both vehicles are lauded for their ruggedness and off-road capability, but which one truly stands out in the wild? In this blog, we’ll delve into a comprehensive comparison of the Ford Bronco vs. Jeep Wrangler Rubicon, highlighting their performance, features, and advantages to help you decide which off-roading champion deserves your attention. Keep reading to compare the Ford Bronco vs. Jeep Wrangler Rubicon and head to Preston Ford of Keller to test drive a Ford Bronco!
Introduction to Off-Road SUVs
Off-road SUVs have become a staple for adventure enthusiasts, providing not just a means of transport but an experience that combines rugged design with unparalleled performance. The Ford Bronco and Jeep Wrangler Rubicon are two standout names in this segment. With the Jeep Wrangler’s long history as a leader in off-road vehicles and the Ford Bronco’s triumphant return to the market in 2021, these SUVs are vying for the title of the ultimate off-road machine. While the Jeep has a legacy of dominating trails, the Ford Bronco enters the arena with a fresh, modern approach, offering cutting-edge comfort, technology, and safety features without compromising on off-road capabilities.
Off-Road Capability
When it comes to off-road performance, both the Ford Bronco Sasquatch and the Jeep Wrangler Rubicon offer exceptional features tailored to tackle the most challenging trails. The Ford Bronco’s independent front suspension provides a smoother ride on rough terrain, offering better comfort and control on uneven surfaces. Meanwhile, the Jeep Wrangler Rubicon’s solid axle is designed to maximize articulation, giving it an edge in extreme off-road scenarios. Both vehicles come equipped with high ground clearance, advanced traction control systems, and robust suspension systems, ensuring they are well-equipped to take on steep inclines, rock crawling, and mud pits. While the Jeep Wrangler’s forward-facing camera and electric motor assist in low-speed, technical off-roading, the Ford Bronco offers impressive features like the G.O.A.T. Modes® (Goes Over Any Terrain), which optimize the vehicle’s performance across different landscapes.
Comparing Trims
The Ford Bronco comes in various trims, such as the Ford Bronco Badlands®, Wildtrak®, and an available Sasquatch Package, each catering to different needs. The Ford Bronco Badlands® vs. Jeep Wrangler Rubicon comparison highlights the Ford Bronco’s more refined off-road tech, including features like the High-Performance Off-Road Stability Suspension (HOSS) system, designed to enhance control and handling under extreme conditions. For those who want a more extreme version, the Ford Bronco Sasquatch delivers up to 35-inch tires and offers one of the highest ground clearances in its class. On the other hand, the Jeep Wrangler Rubicon has its own rugged offerings, like the Sport and Rubicon trims, which are all about durability. However, the Jeep’s two-door models, while nimble, may not provide the same level of cargo space or passenger comfort as the Ford Bronco’s four-door options, which are ideal for families or extended off-road adventures.
Ford Bronco Sasquatch vs. Jeep Rubicon
The Ford Bronco Sasquatch Package outperforms the Jeep Wrangler Rubicon with its 35-inch Rugged-Terrain tires, High high-clearance suspension, and Bilstein shock absorbers for superior off-road control. Available on multiple trims, the Sasquatch Package features an Advanced 4×4 system with automatic engagement and a 4.7 final drive ratio with electronic-locking axles. While the Jeep Wrangler Rubicon is rugged, the Ford Bronco Sasquatch offers more ground clearance, larger tires, and better suspension for tackling the most challenging terrain.
Ford Bronco Badlands vs. Jeep Wrangler Rubicon
When comparing the Ford Bronco Badlands® to the Jeep Wrangler Rubicon, the Ford Bronco offers a clear advantage in both power and versatility. The Badlands® trim is available with a robust 330-hp, 2.7L EcoBoost® V6 engine, delivering impressive performance for any off-road challenge. With options for a seven-speed manual or a ten-speed automatic transmission, the Ford Bronco provides a dynamic driving experience tailored to your preference. The Ford Bronco Badlands® also offers the optional Ford Bronco Sasquatch Package, which includes massive 35-in. tires and an upgraded suspension system for superior off-road capability. Whether you choose the two-door or four-door configuration, the Ford Bronco Badlands® provides the perfect balance of rugged performance, power, and customization, outpacing the Jeep Wrangler Rubicon in both raw capability and driving enjoyment.
Fuel Economy
Fuel efficiency is an essential factor for those planning long off-road trips. The Ford Bronco boasts an estimated 20 City MPG and 21 Highway MPG for its more efficient powertrains, especially with its turbocharged engines. The Jeep Wrangler Rubicon, while not far behind, offers an estimated 18 City MPG and 24 Highway MPG, but its overall fuel economy tends to be less consistent due to its heavier build and older engine technology.
Infotainment and Technology
When it comes to tech, the Ford Bronco’s modern and intuitive SYNC® 4 system stands out, offering a sleek 12-inch touchscreen, wireless smartphone integration (Apple CarPlay® and Android Auto™), and real-time traffic updates. The Ford Bronco Wildtrak® vs. Jeep Wrangler Rubicon comparison makes it clear that the Ford Bronco’s user-friendly interface, advanced safety features like Ford Co-Pilot360®, and voice recognition make it a superior choice for tech-savvy off-roaders. Additionally, the Ford Bronco’s availability of real-time updates ensures you stay informed of road conditions during your adventures. In comparison, the Jeep Wrangler Rubicon focuses more on rugged off-road navigation, and its infotainment system, while capable, doesn’t offer the same level of modern luxury and ease of use found in the Ford Bronco.
Off-Road Performance
The Ford Bronco and Jeep Wrangler Rubicon both deliver exceptional off-road performance. The Ford Bronco’s G.O.A.T. Modes® let you select from seven different terrain settings to optimize performance, whether you’re rock crawling, sand dune bashing, or snow plowing. Additionally, the Ford Bronco Wildtrak® features 35-inch tires, a higher water fording depth, and up to 47.2º approach angle—putting it on par with the Rubicon’s legendary off-road capabilities. The Jeep Wrangler Rubicon, however, remains a powerhouse in extreme situations due to its solid axle design and greater articulation, making it an excellent choice for serious rock crawling. But in terms of versatility, the Ford Bronco’s more customizable driving modes and modern suspension give it a distinct advantage when tackling diverse terrains.
Safety Features
Both vehicles come equipped with comprehensive safety features. However, the Ford Bronco’s safety suite stands out with its Adaptive Cruise Control, Lane Departure Warning, and Pre-Collision Assist with Automatic Emergency Braking—enhancing the overall driving experience whether on or off-road. The Jeep Wrangler Rubicon, while offering rugged safety features like skid plates and front/rear tow hooks, places more emphasis on basic off-road survival rather than advanced technology for everyday driving.
The Verdict: All in Favor of Ford
While both the Ford Bronco and Jeep Wrangler Rubicon excel in off-road performance, the Ford Bronco emerges as the superior choice for those seeking a balance between rugged performance, advanced technology, and modern luxury. With its advanced features like G.O.A.T. Modes®, the HOSS system, and a more intuitive infotainment system, the Ford Bronco offers a more refined experience without compromising its off-road prowess. If you’re looking for a vehicle that combines the excitement of exploration with the latest in off-road technology, the Ford Bronco Sasquatch or Badlands® models may just be the perfect companion for your adventures. Visit your local dealership to explore these off-road legends and discover which model best suits your adventure-ready lifestyle.
Discover Your Bronco
After comparing the Ford Bronco vs. Jeep Wrangler Rubicon, it’s clear we have a winner from the Blue Oval brand. Ready to take your off-roading adventures to the next level? Visit Preston Ford of Keller to test drive the Ford Bronco and experience firsthand why it’s the superior choice for off-road enthusiasts.
Ford Bronco Sport Cost of Ownership

Breaking Down Ford Bronco Sport Expenses: What You Need to Know Before Buying
The Ford Bronco Sport has always been a fan favorite among off-road enthusiasts and everyday drivers alike. Known for its rugged capabilities, stylish design, and impressive performance, the Ford Bronco Sport is an appealing choice for those seeking adventure and durability. However, before purchasing one, it’s important to understand the costs associated with owning a Ford Bronco Sport, from the initial price tag to ongoing expenses such as insurance, maintenance, and depreciation. Keep reading to learn more about the Ford Bronco Sport cost, and head to Preston Ford of Keller to take a test drive!
Ford Bronco Sport Purchase and Ownership Costs
The Ford Bronco Sport offers a rugged yet affordable entry into the adventure SUV market, with a price range of approximately $31,000 to $34,000. While the initial purchase price makes it an attractive option for off-road enthusiasts and daily drivers alike, prospective buyers should also consider the five-year cost to own, which falls between $44,000 and $59,000. This estimate includes factors such as depreciation, insurance, fuel, maintenance, and repairs. With its blend of capability and affordability, the Ford Bronco Sport provides a solid balance of upfront value and long-term ownership costs.

Do Ford Bronco Sports Hold Their Value?
One of the biggest financial considerations when purchasing a vehicle is depreciation. The Ford Bronco Sport resale value is strong compared to many other SUVs in its class. The Ford Bronco Sport depreciation rate remains lower than average thanks to its enduring popularity, off-road capabilities, and rugged styling. This means that after five years, Ford Bronco Sport owners can expect their vehicle to retain a higher percentage of its original value compared to similar SUVs.
Ford Bronco Sport Maintenance Cost
Maintenance is a crucial factor in the overall Ford Bronco Sport cost of ownership. Over five years, owners can expect to spend between $2,000 and $4,000 on routine services such as oil changes, brake replacements, and tire rotations. While this is on par with other compact SUVs, proper maintenance can extend the lifespan and performance of the vehicle.
Ford Bronco Sport Insurance Cost
Insurance is another factor to consider when budgeting for a Ford Bronco Sport. Over five years, Ford Bronco Sport insurance costs typically range from $4,000 – $14,000, depending on factors such as:
- Driver’s age and history
- Location
- Chosen coverage levels
- Credit score
Shopping around for insurance quotes and bundling policies can help reduce these costs.

Ford Bronco Sport Financing Rates
When purchasing a Ford Bronco Sport, financing rates and incentives play a crucial role in the total cost of ownership. Securing the best financing terms can help lower monthly payments and reduce overall expenses. To streamline the process, buyers can fill out a finance application online to get pre-approved, making the purchasing experience smoother and more efficient. Using a payment calculator allows you to estimate your Ford Bronco Sport monthly payments based on interest rates, loan terms, and down payments, helping you budget effectively before making a commitment.
Browse Your Ford Bronco Sport Purchase Decisions
Understanding the total cost of ownership is crucial for making an informed decision about purchasing a Ford Bronco Sport. Considering the Ford Bronco Sport’s strong resale value can help ensure a good investment while researching the market value of different models and years can help buyers find the best deal. Knowing the depreciation rate aids in planning for long-term costs, and comparing the benefits of buying new versus used helps determine the best financial option. Additionally, factoring in ongoing Ford Bronco Sport costs such as insurance, maintenance, and fuel provides a clearer picture of affordability. If you’re ready to experience the Ford Bronco Sport firsthand, visit Preston Ford of Keller to explore available models and take a test drive today!
Ford Explorer Cost of Ownership

Do Ford Explorers Hold Their Value? Find Out Today!
The Ford Explorer is a lot more than just an average SUV. It is a smart investment for those seeking a reliable, versatile, and stylish vehicle. Whether you’re in the market for a new ride or considering a pre-owned model, the Ford Explorer offers a combination of performance, comfort, and advanced features that continue to make it a top choice. Wondering why the Ford Explorer holds its value so well? Let’s break the Ford Explorer cost down and explore the benefits of owning one, whether you’re driving off the lot in a new model or selecting a high-quality pre-owned option. Visit Preston Ford of Keller today to explore other information regarding the Ford Explorer cost and take one for a test drive!
Ford Explorer Overview
The Ford Explorer is a midsize SUV that has been a popular choice for busy families and daring adventurers alike. With its spacious interior, advanced technology, and impressive performance, the Ford Explorer remains a top contender in its class. Whether you’re looking for a reliable SUV for daily driving or a capable vehicle for off-road excursions, the Ford Explorer is an excellent option. This versatile vehicle offers a range of trim levels, each packed with features designed to enhance your driving experience. From the base model to the higher-end Platinum trim, the Ford Explorer provides options for every need and budget. With its powerful engine choices, available all-wheel drive, and advanced safety features like Lane Keeping Assist, the Ford Explorer is built to handle any journey with confidence.
Unmatched Value with the Ford Explorer
The Ford Explorer stands out with its combination of luxury features and practical value. Starting at an affordable price of $48,000 to $51,000 for a new model, this midsize, Built Ford Tough® SUV packs a punch with its powerful engine options, advanced technology, and roomy interior. Over five years, the total cost of ownership, which includes depreciation, insurance, maintenance, and financing, can range from $59,000 to $75,000. But with its reliability and high resale value, it’s an investment that holds its ground.

Why the Ford Explorer Holds Its Value
When it comes to depreciation, the Ford Explorer resale value performs exceptionally well. While every vehicle experiences some depreciation over time, the Ford Explorer’s reputation for durability and performance ensures its resale value remains high. Its model year, trim level, and overall condition all play a role, but rest assured, this SUV is built to retain its value longer than most in its class.
Inside Ford Explorer Insurance Costs
One of the benefits of owning a Ford Explorer is that its insurance premiums are relatively affordable for an SUV. Over a five-year period, you can expect to pay between $4,000 and $11,000 for insurance, depending on your location, driving history, and coverage preferences. By shopping around for quotes, you can find the best deals to further maximize your investment in the Ford Explorer.
Low Ford Explorer Maintenance Costs for Long-Term Savings
Maintaining your Ford Explorer won’t break the bank, especially when you service your Ford Explorer at our trusted service center. The Ford Explorer maintenance and repair costs over five years typically range between $3,000 and $4,000. By staying on top of regular service appointments like oil changes, brake inspections, and tire rotations, you can keep your Ford Explorer running smoothly for years to come. Extended warranties are also available for added peace of mind, ensuring that unexpected repairs don’t disrupt your budget.
Consider a Pre-Owned Ford Explorer
Looking for a more budget-friendly option? Buying a used Ford Explorer is a great way to get more value for your money. With significant savings compared to a brand-new model, you can still enjoy the same high-quality experience without the initial depreciation hit. For added security, consider certified pre-owned Ford Explorer models, otherwise known as Ford Blue Advantage vehicles, which come with additional warranty coverage, inspection guarantees, and other perks. Shop our used inventory here!
Ford Explorer’s Resale Value is Unbeatable
The Ford Explorer’s resale value is one of the best in the SUV market. Its strong reputation for dependability, along with consistently high demand in the used car market, ensures it retains its value better than most competitors. Whether you’re purchasing a new or used model, the Ford Explorer is designed to hold its value long-term, making it an ideal choice for those who plan to trade it in or sell it down the road.

Financing a Ford Explorer: Secure the Best Rates
Financing your Ford Explorer is easy when you understand the market trends. While the Ford Explorer interest rates may fluctuate, with the right approach, you can lock in an excellent rate. Shop around, compare offers from different lenders, and consider getting pre-approved. A strong credit score can also help secure the best financing options, making your Ford Explorer even more affordable. Calculate your Ford Explorer monthly payment today to map out the costs.
The Ford Explorer vs. Other SUVs: Why It Wins
When compared to other midsize SUVs, the Ford Explorer holds its own with superior resale value. Factors like its lasting reliability, proven performance, and demand in the used car market all contribute to its strong resale value. It’s more than just a vehicle; it’s an investment that keeps giving back.
How to Choose the Perfect Ford Explorer
Choosing the perfect Ford Explorer is an exciting journey, and with the right approach, you can ensure it’s the perfect fit for your lifestyle. Start by researching the vehicle’s history, whether you’re considering a brand-new model or a pre-owned one. Be sure to check for accident reports and maintenance records to get a full picture of its background. Next, thoroughly inspect the vehicle and look for any signs of wear or damage that could impact your driving experience. When you’re ready, take it for a test drive to ensure the Ford Explorer meets your driving preferences and comfort needs. And most importantly, remember: if the vehicle doesn’t feel right, don’t hesitate to walk away and explore other options. Finding the right Ford Explorer means being confident that it’s the perfect match for you.
Start Your Journey with a Ford Explorer Today!
Now that you know all the great reasons why the Ford Explorer is an excellent choice, it’s time to take the next step. Browse our inventory of new and used Ford Explorers, and head to Preston Ford of Keller for a test drive! Get behind the wheel today and experience firsthand why this SUV is one of the best investments you can make!
Ford Bronco Cost of Ownership

Understanding Ford Bronco Expenses: What You Need to Know Before Buying
The Ford Bronco has always been a fan favorite among off-road enthusiasts and everyday drivers alike. Known for its rugged capabilities, stylish design, and impressive performance, the Ford Bronco is an appealing choice for those seeking adventure and durability. However, before purchasing one, it’s important to understand the costs associated with owning a Ford Bronco, from the initial price tag to ongoing expenses such as insurance, maintenance, and depreciation. Keep reading to learn more about the Ford Bronco cost, and head to Preston Ford of Keller to take a test drive!

Ford Bronco Purchase and Ownership Costs
The Ford Bronco cost varies depending on the model, year, and trim level. As of 2024, the price range for a new Ford Bronco falls between $41,000 and $91,000. Beyond the purchase price, prospective owners must consider additional costs such as insurance, maintenance, and fuel. The estimated five-year cost to own a Ford Bronco ranges from $52,000 to $60,000.

Do Ford Broncos Hold Their Value?
One of the key advantages of owning a Ford Bronco is its strong resale value. Thanks to its popularity, durability, and low depreciation rate, the Ford Bronco holds its value better than many other vehicles in its class. Its rugged design and off-road capabilities also contribute to its appeal, making it a sought-after option for outdoor enthusiasts.
The Ford Bronco depreciation value is averaged to be about 47% after five years. This leaves it with an estimated Ford Bronco resale value of $32,894, making the Ford Bronco a solid choice for buyers concerned with long-term investment.
Ford Bronco Maintenance Cost
Routine maintenance is essential for keeping a Ford Bronco running smoothly. Over five years, owners can expect to spend around $3,000 to $5,000 on maintenance. Regular service appointments, including oil changes, tire rotations, and brake inspections, help ensure the vehicle’s longevity and performance.
Ford Bronco Financing Rates
For buyers looking to finance their purchase, exploring Ford Bronco financing rates is important. Getting pre-approved by filling out an online financing application can streamline the purchasing process. An online payment calculator can also help determine your Ford Bronco monthly payments based on interest rates and loan terms.
Ford Bronco Insurance Cost
Insurance is another factor to consider when budgeting for a Ford Bronco. Over five years, insurance costs typically range from $4,000 to $5,000, though this can vary based on factors such as the driver’s history, location, and chosen coverage levels.

Making a Smart Ford Bronco Purchase Decision
Understanding the total cost of ownership is crucial for making an informed decision about purchasing a Ford Bronco. Considering the Ford Bronco’s strong resale value can help ensure a good investment while researching the market value of different models and years can help buyers find the best deal. Knowing the depreciation rate aids in planning for long-term costs, and comparing the benefits of buying new versus used helps determine the best financial option. Additionally, factoring in ongoing Ford Bronco costs such as insurance, maintenance, and fuel provides a clearer picture of affordability. If you’re ready to experience the Ford Bronco firsthand, visit Preston Ford of Keller to explore available models and take a test drive today!
Ford Maverick Cost of Ownership

How Much Does a Ford Maverick Cost?: A Comprehensive Guide for Buyers
The Ford Maverick is a compact truck that blends utility with efficiency, making it a perfect choice for both urban and rural settings. Available in multiple trims and configurations, the Ford Maverick caters to a wide range of buyers looking for an affordable, practical, and versatile pickup. With strong resale value and a competitive depreciation rate, the Ford Maverick proves to be a reliable investment. Whether you need a dependable workhorse or a stylish daily driver, the Ford Maverick delivers performance, comfort, and affordability. Head to Preston Ford of Keller to learn more about the Ford Maverick cost and browse our inventory!
Purchase Price and Incentives
The Ford Maverick cost typically ranges between $24,000 and $36,000, depending on trim level, model year, features, and optional packages. Higher trims like the Lariat come with premium features that elevate the price, while the base XL trim remains one of the most affordable trucks in its class. To secure the best deal, buyers should explore manufacturer incentives, dealership discounts, and financing offers. Negotiating with dealerships can also help reduce the Ford Maverick monthly payment, making ownership more manageable.
Ford Maverick Ownership Costs
Thinking of buying a Ford Maverick? Experts estimate the five-year cost to own a Ford Maverick is falls between $45,000 and $51,000. This includes the purchase price, insurance, maintenance, taxes and fees, Ford Maverick interest rates, and the depreciation value. If you want to learn more about the long-term costs of owning a Ford Maverick, check out resources like Kelley Blue Book and Edmunds.
Ford Maverick Resale Value and Depreciation
Want to know how well the Ford Maverick holds its value? After five years, a new Ford Maverick depreciation value comes to an average of 38.1%, leaving you with a resale value of around $21,183. This impressive resale value is due to several factors including the truck’s durability, affordability, and excellent fuel efficiency, all of which contribute to its continued popularity in the used vehicle market.

Maintenance Costs
The Ford Maverick maintenance cost over five years is estimated between $3,000 and $6,000. Regular servicing, oil changes, brake inspections, and tire rotations help maintain its longevity and reliability. Buyers should factor in these costs to ensure a smooth ownership experience.
Insurance Costs
The Ford Maverick insurance cost varies based on factors such as trim level, model year, safety features, and driver history. On average, insurance expenses over five years range from $4,000 to $16,000. Shopping around for competitive insurance rates can help reduce overall ownership costs.
Why Buy a Ford Maverick?
The Ford Maverick stands out in the compact truck category for several reasons:
- Affordable price compared to other trucks in its class
- Excellent fuel efficiency, especially with the hybrid powertrain
- Versatile cargo bed and spacious interior
- Strong resale value and low depreciation
- Advanced safety features and technology
Financing and Leasing Options
We offer competitive Ford Maverick interest rates to make financing more accessible. Whether you prefer to finance, lease, or trade in your current vehicle, our team can help structure a payment plan that suits your budget. Reach out to discuss current offers and financing options tailored to your needs.
Trade-In Values and Selling Your Ford Maverick
The Ford Maverick’s resale value remains high, making it a solid choice for trade-ins or private sales. Use tools like Kelley Blue Book’s trade-in calculator to estimate your vehicle’s worth and maximize your return.

Tips for Vehicle Owners
- Stay on top of regular maintenance to retain performance and resale value.
- Utilize online resources like our new inventory listings, finance applications, and free online payment calculator.
- Test drive the Ford Maverick to experience its performance and features firsthand. Maintain regular maintenance to retain your vehicle’s performance and resale value. Utilize online resources, like new inventory listings, finance applications, and payment calculators, to stay informed and make the car-buying process easier.
Make Your Move
The Ford Maverick is a well-rounded, budget-friendly truck with impressive fuel efficiency, modern tech, and lasting value. Understanding the Ford Maverick cost, including ownership expenses and financing options, helps buyers make informed decisions. Contact us today to learn more, schedule a test drive, or explore current offers on the Ford Maverick at Preston Ford of Keller!
Ford Escape Cost of Ownership

Understanding Ford Escape Expenses
If you’re considering purchasing a Ford Escape, understanding its total cost of ownership is crucial to making a well-informed decision. The Ford Escape has been a popular crossover SUV for many years, offering reliability, comfort, and performance. However, like any vehicle, it comes with a range of costs that go beyond the initial purchase price. In this blog, we’ll explore the Ford Escape cost including its depreciation, resale value, maintenance, insurance, and financing costs, to give you a complete picture of what to expect in terms of Ford Escape expenses. Head to Preston Ford of Keller to learn more about the cost of the Ford Escape and take a test drive!

Ford Escape Costs
On average, the price range for a new Ford Escape typically falls between $30,000 and $41,000, depending on the trim level, features, and options selected. The model offers various trims, including the base S, SE, Titanium, and the sporty ST-Line, which can affect the overall price. While the Ford Escape is generally an affordable option for a compact SUV, it’s crucial to look beyond the initial price to understand the true cost of ownership. To get an estimate of your Ford Escape monthly payment, use our free online payment calculator.

Ford Escape Resale Value
The Ford Escape’s resale value is influenced by several factors, including its age, trim level, mileage, and overall condition. Just like any vehicle, the Ford Escape’s value will decrease over time, but the rate of depreciation can vary based on how well you maintain the vehicle and how much demand there is in the market.
Some factors that affect the resale value of a Ford Escape include:
- Age and Trim Level: Newer models and higher trims generally hold more value.
- Condition: Regular maintenance and avoiding accidents or major repairs can preserve its resale value.
- Mileage: Lower mileage generally results in higher resale value.
- Maintenance History: A well-documented service history is beneficial for potential buyers and can improve the vehicle’s value.
- Market Demand: Popular models with high demand in the used car market typically retain more value.
Additionally, the original purchase price and the vehicle’s history, such as whether it has been in any accidents or had multiple owners, can influence the resale value.
Ford Escape Depreciation
Do Ford Escapes hold their value? Like all vehicles, the Ford Escape experiences depreciation over time, but it holds its value relatively well compared to other vehicles in its class. On average, a Ford Escape will depreciate by about 48% after five years, according to Car Edge reports. This means that a vehicle initially priced around $34,600 will have a resale value of approximately $18,007 after five years of ownership. While this may seem like a significant drop, it’s important to note that compact SUVs, in general, tend to depreciate at a slower rate than many sedans or larger SUVs. The rate of depreciation can also be influenced by factors like the vehicle’s condition, mileage, and maintenance history, so keeping your Ford Escape in good shape can help maintain a higher resale value.

Buying a Ford Escape: New vs. Used
When deciding between a new or used Ford Escape, depreciation plays a significant role. A used Ford Escape that’s only 2 years old can provide substantial savings, allowing you to avoid the steepest depreciation hit. Additionally, if you plan to keep the vehicle for 3 years, the total depreciation would be around $6,072. Ford Escape interest rates can also affect the cost of the vehicle. If you’re looking for a cost-effective option, consider purchasing a used Ford Escape. However, always evaluate the car’s history, mileage, and overall condition to ensure you’re getting the best deal.
Ford Escape Maintenance and Repair Costs
Owning a Ford Escape also means factoring in maintenance and repair costs. Over a 5-year span, you can expect to spend between $3,000 and $5,000 on maintenance and repairs. Regular vehicle service, like oil changes, brake inspections, and tire rotations, can help keep your Ford Escape running smoothly and retain its value. Additionally, the Ford Escape’s fuel efficiency can impact its operating costs. Depending on your chosen trim level and model year, the Ford Escape offers competitive fuel economy that can help keep your overall cost of ownership in check.
Ford Escape Insurance Cost
Insurance prices for the Ford Escape can differ based on a variety of factors such as the model year, trim level, your driving history, and where you live. On average, you can expect to pay between $4,000 and $14,000 in insurance premiums over five years. To reduce insurance costs, it’s wise to browse and compare quotes from different providers to ensure you’re getting the best deal. Car insurance is an important part of your overall ownership costs and should be factored into your budget when considering Ford Escape cost.
Tips for Maximizing Ford Escape Resale Value
To maximize your Ford Escape’s resale value, follow these tips:
- Regular Maintenance: Stay on top of routine services to keep the vehicle in good condition.
- Avoid Accidents: A clean accident history will help maintain your vehicle’s value.
- Document Maintenance: Keep records of all maintenance and repairs to demonstrate your car’s history to potential buyers.
- Upgrade to Newer Models: If resale value is important to you, upgrading to a newer trim or model can help boost the car’s appeal.
- Sell Early: Consider selling your Ford Escape within the first five years to maximize its resale value before depreciation accelerates.
Your Escape Awaits
Understanding the total cost of ownership for a Ford Escape goes beyond its purchase price. The Ford Escape cost includes depreciation, maintenance, insurance, and financing, which all add up over time. However, the Ford Escape’s strong resale value and relatively low maintenance costs make it a smart investment for many drivers. Whether you’re buying new or used, taking care of your Ford Escape and considering the factors that impact its depreciation and resale value will ensure that you get the most value out of your investment. Take a trip to Preston Ford of Keller to test drive the Ford Escape and browse our inventory!
Ford F-150 Cost of Ownership

Understanding Ford F-150: What to Expect for Ownership and Resale Costs
The Ford F-150 is one of the most popular and iconic trucks in the U.S., known for its reliability, power, and versatility. Whether you’re considering purchasing one for work or personal use, it’s important to understand the full range of costs associated with ownership, including the initial price and the long-term expenses such as insurance, maintenance, fuel, and Ford F-150 depreciation. In this blog, we’ll explain everything you need to know about the cost of a Ford F-150, helping you make an informed decision before hitting the road. Stay tuned and head to Preston Ford of Keller to browse our Ford F-150 inventory!

Ford F-150 Ownership Costs
The total cost of owning a Ford F-150 can vary greatly based on several factors, including the model year, trim level, condition, and how much you drive. When you’re budgeting for your Ford F-150, remember to factor in not only the purchase price but also ongoing expenses like insurance, fuel, maintenance, and repairs. According to 2024 reports, the prices of a new Ford F-150 range between approximately $38,000 and $77,000, depending on the configuration and trim level. In addition to the initial purchase price, it’s crucial to consider the total cost of ownership over time, which is where the depreciation, resale value, and insurance cost come into play.

Ford F-150 Monthly Payment
When you finance your Ford F-150, your monthly payment will depend on a few things, like the loan amount, interest rate, and how long you choose to finance. For example, if you borrow $50,000 with a 5% interest rate over 60 months, your monthly payment would be about $943. Our team is here to help you find financing options that work for your budget! Use our payment calculator to get started today.
Ford F-150 Maintenance and Repair Costs
One of the most important aspects of owning a Ford F-150 is understanding the maintenance cost over time. Regular maintenance, including oil changes, tire rotations, brake pad replacements, and other essential services, can help prevent costly repairs down the road. Typically, maintenance expenses for the Ford F-150 average around $5,000 to $6,000 over the course of five years, but the actual costs may differ depending on the truck’s age, driving habits, and whether you stick to a regular maintenance schedule. Avoiding regular maintenance can lead to more serious problems and higher repair costs. For example, while oil changes and tire rotations are fairly low-cost items, major repairs like brake system overhauls or transmission repairs can be costly, potentially running into the thousands. To mitigate the impact of these unexpected repairs, many owners opt for extended warranties, which provide peace of mind and cover unexpected repairs.
Ford F-150 Insurance Cost
One of the biggest ongoing expenses for any vehicle is insurance. The cost of Ford F-150 insurance will depend on a range of factors, including your driving history, age, location, and truck’s model year. On average, insurance for a Ford F-150 can cost anywhere from $5,000 to $16,000 over the span of five years. However, the best way to keep these costs manageable is to shop around and compare quotes from different insurance providers. Additionally, remember that registration costs will vary based on the state in which you live.

F-150 Resale Value and Depreciation
The Ford F-150 depreciation can be significant, as many models can lose as much as 50% of their value within the first five years. This is important for anyone considering selling or trading in their Ford F-150 down the road. Factors that affect the Ford F-150 resale value include the trim level, model year, condition, and any added features. For instance, limited-edition models or those with advanced tech and high-end finishes tend to hold their value better than base models. By researching Ford F-150 depreciation and keeping track of the vehicle’s condition, you can make more informed decisions when it’s time to sell or trade-in your vehicle.
Want to trade in your current vehicle? Click here to Value Your Trade or learn more about our We Buy Cars program at our Instant Offer Center.
Browse Our Inventory
Owning a Ford F-150 can be a rewarding experience, but it’s crucial to be aware of the ongoing costs involved. Whether it’s the Ford F-150 maintenance cost, insurance, or depreciation, these factors play a key role in the total cost of ownership. By understanding the Ford F-150 cost beyond the sticker price, you can better prepare for long-term ownership and make an informed decision that fits your budget. Make sure to research, shop around for insurance, and stay on top of your vehicle’s maintenance to minimize unexpected expenses and maximize your truck’s lifespan. The Ford F-150 remains an incredibly popular and reliable choice for drivers who want a truck that can handle anything, from daily driving to tough jobs. Understanding the true cost of ownership will help you get the most out of your investment. Visit Preston Ford of Keller to take America’s Favorite Truck for a test drive to see its excellence firsthand!
How To Avoid Paying Interest On A Car Loan

Save More When Paying Interest on a Car Loan
When buying a car, most people rely on financing to make their purchase. Car loans are a popular way to finance the purchase of a vehicle, but they often involve paying interest, adding to the overall cost. Interest is the cost of borrowing money, and while it’s a normal part of financing, no one wants to pay more than they have to. The good news is that there are strategies to minimize – or even avoid – paying interest on a car loan. At Preston Ford of Keller, understanding your financing options is crucial to making smart financial decisions. Below, we’ll share tips on how to avoid paying interest on a car loan and save money.

Understanding How Car Loan Interest Works
Before you can learn how to avoid paying interest on a car loan, it’s important to understand how car loan interest works. Interest is calculated based on the loan amount, the annual percentage rate (APR), also known as car loan interest rates, and the loan term (how long you take to pay it off). A longer loan term might lower your monthly payments, but it increases the total interest you’ll pay over time.
For example, if you take out a $30,000 loan with a 6% APR over five years, you’ll pay much more in interest than if you paid off the loan in three years. This is why reducing your loan term or paying off your loan early can be effective when exploring how to save interest on a car loan.

How To Pay Less Interest On A Car Loan
Pay in Cash or Make a Large Down Payment
The easiest way of how to avoid paying interest on a car loan is to avoid financing altogether by paying for your vehicle in cash. While this may not be an option for everyone, it eliminates the need to borrow money or pay interest.
If paying cash isn’t feasible, consider making a large down payment. Putting down 20% or more of the car’s purchase price reduces the loan amount, which in turn reduces the loan balance and the amount of interest you’ll pay over the life of the loan.
Choose a Short Loan Term
One of the most effective ways to learn how to avoid paying interest on a car loan is to choose a shorter loan term. Many lenders offer 36 to 72 months or longer terms, but the longer the loan term, the more interest you’ll pay.
By choosing a 36- or 48-month loan term instead of a 60- or 72-month term, you’ll pay off your loan faster and save on interest. Although your monthly payment will be higher, the savings on interest often make this approach worthwhile.
Shop For The Best Interest Rates
Not all lenders offer the same rates, so it’s important to explore around to find the best deal when figuring out how to avoid paying interest on a car loan. When you apply for financing at Preston Ford of Keller, our team works with various lenders to find the most competitive rates for our customers.
You can also check your credit scores before applying, as a higher credit score often results in lower interest rates. If your credit score isn’t where you’d like it to be, consider improving it before financing your car.
Refinance Your Loan
If you’ve already taken out a car loan but are stuck with a high interest rate, refinancing your car can help you avoid paying interest on a car loan. Refinancing refers to the process of taking out a new loan to pay off an existing one, often with the goal of securing a lower interest rate. This approach is particularly effective if your credit score has increased since you obtained the original loan, or if overall interest rates have decreased. By refinancing, you’ll learn how to avoid paying interest on a car loan early and reduce your overall cost.
Make Extra Payments
One of the simplest ways of how to avoid paying interest on a car loan is to pay off your loan early. Making extra payments – a little extra each month or occasional lump sums – can significantly reduce the principal loan balance on your loan. The faster you pay down the principal, the less interest you’ll pay over the life of the loan. Just ensure your lender doesn’t charge prepayment penalties, which could offset your savings.

How To Save Interest on a Car Loan Over Time
Start with Pre-Approval
Getting pre-approved for a loan before you start car shopping is one solid method for how to avoid paying interest on a car loan. Pre-approval gives you a clear idea of what you can afford and allows you to negotiate better terms with lenders. Pre-approval can also help you pay off your car loan faster by securing better loan terms from the start.
Buy During Promotions or Special Financing Offers
Dealerships often run promotions that include low or 0% APR financing. These offers can be an excellent way to minimize or avoid interest altogether. Remember that such deals are usually available only to buyers with excellent credit, so be sure to check your credit score in advance. Another strategy to consider is making biweekly payments, which can help you pay off your loan sooner and save on interest. Check out our current event offers here!
Leveraging Your Trade-In
When purchasing a new vehicle, leveraging your trade-in can significantly enhance your negotiating power for a more favorable interest rate. Dealerships typically earn higher margins on used cars, making them more inclined to provide lower interest rates to buyers who are trading in their old cars. Additionally, trading in your old car can also help reduce the amount you need to finance, which can result in lower monthly payments.

Mistakes To Avoid
Extending Your Loan Term to Lower Monthly Payments
While a longer loan term might seem appealing due to lower monthly payments, it’s one of the most costly mistakes you can make. Extending your loan term increases the total amount of interest you’ll pay, even if the interest rate remains the same.
Ignoring Your Credit Score
Your personal credit score is vital in how to avoid paying interest on a car loan. Ignoring your credit score or failing to improve it before applying for a loan could result in higher interest costs. Take the time to check your credit report and address any inaccuracies before financing your vehicle.
Why Financing With Preston Makes Sense
When you finance your vehicle with Preston Ford of Keller, you’ll benefit from our team’s expertise and commitment to helping you save. We’ll guide you through every step of the process, from understanding how to avoid paying interest on a car loan to securing the best financing terms possible. Learning how to pay less interest on a car loan is about making informed decisions and using smart strategies to minimize costs. Our goal is to ensure you drive away in the car you love with a financing plan that fits your budget. Visit us today to explore our inventory, learn more about your financing options, and start saving on interest.

