Blog

Ask Us About Ford's Return to Formula 1 Racing Revolutionizing the Racetracks In 2023, there's a lot to be excited about in the realm of automobile news. It seems a black and white checkered flag is in sight for Ford, who just announced they are returning to the racetrack soon. The leading automotive brand announced its long-term partnership with Red Bull Powertrains. They will begin developing sustainably powered engines to be used in the seasons starting in 2026 up until 2030. Keep reading along to see what to expect from this exciting new partnership, and visit Preston Ford of Keller to view our stellar lineup of Built Ford Tough® vehicles. Ready, Set, Race Starting this year, Ford will be working to incorporate their expertise in sustainable power and OEM manufacturing in the world of racecar driving. Though the news is exciting, it comes as no surprise as the Ford brand has been pioneering the EV revolution and shows no signs of slowing down. Following the major success of the all-electric Ford Mustang Mach-E and the Ford F-150 Lightning, the brand is currently the second-leading U.S. EV automaker. Ford will partner with Red Bull Powertrains to engineer next-generation hybrid powertrain units to supply Oracle Red Bull Racing and the Scuderia AlphaTauri team with planet-friendly efficiency. The companies will work together to improve upon technical regulations and engineer fully sustainable fuel systems for the 350 kW electric motor. Other areas of focus will turn to advanced hybrid technologies, planet-friendly power, and efficient battery engineering. With Ford's leading technology, you can expect to see the Ford Mustang coupe and Ford Mustang Mach-E blazing featuring race-inspired performance in the near future. Buckle Up We cannot wait to see what else is in store for Ford’s long-awaited return to Formula 1 racing and their partnership with Red Bull Powertrains. Allow Preston Ford of Keller to keep you in the loop and stay on track with the latest updates of Ford’s exciting new adventure! CONTACT US

Ask Us About the 2024 Ford Mustang Dark Horse All-New Power, All-New Performance When you think of the Ford brand's most iconic rides to date, the Ford Mustang inevitably will pop into your mind. The legendary coupe has been memorable, a crowd favorite from the jump, and it’s only improved over time. As the seventh generation of the iconic Ford Mustang is reined in, it brings with it a stampede of top-level performance and unbelievable horsepower. Keep reading and contact Preston Ford of Keller to find out what’s to come on the all-new 2024 Ford Mustang Dark Horse! Hold Your Horses Set to be equipped with the outstanding 5.0L V8 engine, the 2024 Ford Mustang Dark Horse is able to harness the most horsepower you’ve ever experienced on the legendary Mustang. In addition, the upcoming Mustang EcoBoost® is also getting a power upgrade with its 315-horsepower turbocharged 2.3L EcoBoost® engine. Here’s what we know so far: The 2024 Ford Mustang Dark Horse will boast an incredible 500 horsepower and 418 lb.-ft. of torque with the help of its naturally aspirated Coyote V8 engine. Other contributing factors to its performance are its balanced crankshaft and forged piston connecting rods equipped to take on higher cylinder pressures. You can expect to get optimized responsiveness from the all-new dual throttle bodies and otherworldly precision behind the wheel. Stay Tuned As of now, the highly anticipated release of the all-new 2024 Ford Mustang Dark Horse is set to go on sale this summer. This gives you plenty of time to prepare for the most powerful 5.0L V8 engine ever. Which feature are you most excited about for the upcoming 2024 Ford Mustang Dark Horse? Let us know at Preston Ford of Keller, and visit us to learn more information regarding Ford’s anticipated release! CONTACT US

Ask Us About the Ford F-150 Lightning Striking Gold: Ford F-150 Lightning Wins MotorTrend Truck of the Year® We always knew the Ford F-150 Lightning was groundbreaking, and now the whole world knows, too. This past December, the 2023 model of the Ford F-150 Lightning won the 2023 MotorTrend Truck of the Year® award. This electrifying truck is no stranger to paving the way for the future, and its staying power is being recognized as it rises to the top. Interested in learning what makes the Ford F-150 Lightning a force to be reckoned with in the top EVs? Preston Ford of Keller has all the details surrounding this fully charged truck. Keep reading to discover more! Award-Winning Performance Instantaneous torque delivery, all-electric power, and riveting capabilities, all wrapped in a bow with classic Ford F-150 style, are just a few of the contributing factors to the success of Ford’s EV truck. To be crowned the top pick in the MotorTrend Truck of the Year®, each vehicle must be tested vigorously, and the Ford F-150 Lightning passed with flying colors. The test consists of standard battery acceleration, braking with a trailer, an uphill highway acceleration test, and other off-road tests conducted by the judges. The Ford F-150 Lightning sets the record for being the first-ever electric truck and the second electric vehicle overall to have won by receiving a unanimous vote from the judges. This past November, the Ford F-150 Lightning was also announced as America’s best-selling electric truck, leading as a top player in Ford’s EV business’ growth rate of over 60%. Find Your Ford F-150 Lightning It’s rare for lightning to strike twice but try several times. The 2023 MotorTrend Truck of the Year® is one of the many prestigious awards that the 2023 Ford F-150 Lightning has received, and it’s only the beginning of this EV’s exhilarating journey. We’re excited to see what other accolades and awards the Ford F-150 Lightning accumulates over the next few years. Stop by Preston Ford of Keller to view our inventory of Ford F-150 Lighting models and take a test drive! CONTACT US

Ask Us About the Ford Bronco Sport Black Diamond Off-Road Package Legendary Capability: Ford Bronco Sport Black Diamond Off-Road Package All Ford Bronco Sport trim levels have natural-born off-road abilities, but now a new package has trotted into town: The Ford Bronco Sport Black Diamond Off-Road Package. Prepare to take your adventures to an entirely new level with a newly added set of features. The Ford Bronco Sport Black Diamond Off-Road Package is designed to give your already rugged Ford SUV an ultimate performance boost and advanced abilities to take on just about any terrain. If this seems like something you’re interested in, contact Preston Ford of Keller, and we’ll fill you in on all the daring details behind the Ford Bronco Sport Black Diamond Off-Road Package! What Lies Ahead There are plenty of awe-inspiring features that come with the Ford Bronco Sport Black Diamond Off-Road Package. Let’s dive into the features that will enhance your next big excursion. This deluxe package is available on the Ford Bronco Sport Big Bend® and the Ford Bronco Sport Outer Banks® models. Higher trail capability is a given if you opt for this package on either trim. Steel bash plates and a front metal skid plate add extra layers of ruggedness and protection around the powertrain areas of your vehicle when you hit the trails. There's also added fuel tank protection and a canister shield. Other exterior features include tough 17-inch Carbonized Gray low-gloss aluminum wheels with 225/65R17 all-terrain tires to give you maximum grip on any ground you cover. Some added style elements that come with the Ford Bronco Sport Black Diamond Off-Road Package include a small Bronco horse logo on a matte black hood graphic and bold Bronco lettering on the driver’s and front passenger’s doors. Just when you thought the exploring couldn’t get any better, all Ford Bronco Sport models after 2023 will have access to the Ford Off-Roadeo service, which provides trail guidance and instruction to satisfy any daring off-roader’s insatiable wanderlust. With all of these additional features, it’s safe to say you’ll be able to tackle any terrain in your path. Contact Preston Ford of Keller Are you ready to experience adventure at full throttle? You won’t want to miss out on the Ford Bronco Sport Black Diamond Off-Road Package. Contact or stop by Preston Ford of Keller to speak with our experts for more details on this performance-enhancing package! CONTACT US

Ask Us About Ford BlueCruise 1.2 Ford Gets More Intuitive: Ford BlueCruise 1.2 Blue Oval fans can now start to enjoy a more sophisticated drive with three new features on the already intuitive Ford BlueCruise technology. In case you are unaware of its function, Ford BlueCruise offers hands-free highway driving on over 130,000 miles of North America roads. According to a press release back in September, Ford has established an entire in-house team dedicated to making improvements to this software, including enhancing its Advanced Driver Assist Systems. Check out the new features coming to Ford BlueCruise 1.2 and reach out to the team at Preston Ford of Keller to enroll in this technology and start accumulating your own hands-free driving miles. What’s New? Ford is now making its BlueCruise technology smarter than ever before. The hands-free driving software now includes Lane Change Assist, allowing for hands-free lane-change when requested by a simple tap of the turn signal. BlueCruise 1.2 will also feature Predictive Speed Assist. This technology automatically adjusts the vehicle’s speed when approaching sharp turns or speed changes and alerts the driver to keep them in the loop. The third and final new feature is In-Lane Repositioning, offering a more natural-feeling driving experience by shifting the vehicle away from large or intrusive vehicles in adjacent lanes. All around, Ford BlueCruise 1.2 has been upgraded to deliver a more refined, human-like hands-free driving experience. Try It Yourself You can enroll in Ford BlueCruise today at your local Ford dealer. Visit or contact Preston Ford of Keller to check out this technology in person! CONTACT US

Ask Us About the 2023 Ford Super Duty® Series Ready For More: The 2023 Ford F-Series Super Duty® Brace yourself for the launch of the all-new 2023 Ford Super Duty® series. Joining the already stacked lineup of heavy duty pickup trucks, these new models are built like never before, offering even more capability and performance. Preston Ford of Keller always comes in with the latest Ford news, so of course, we have all the details on the upcoming 2023 Ford F-Series Super Duty® models. Explore all the new features that make up the latest version of Ford’s toughest line of pickup trucks, the 2023 Ford Super Duty® series. New & Improved With the launch of the 2023 Ford Super Duty® series, Ford is premiering a high-output 6.7L Power Stroke V8 diesel engine. This powertrain has an upgraded exhaust system, which helps it achieve the best horsepower and torque in its class. A class-leading gas engine is also available on the 2023 Ford F-Series Super Duty®, a 7.3L V8. The series is officially introducing the first truck in the U.S. with embedded 5G, which makes its mapping and Wi-Fi technology work even faster. Speaking of technology, these heavy duty pickup trucks are absolutely packed with standard and available smart features. You can add Pro Power Onboard, a Tailgate Down Camera and Tailgate Down Reverse Sensing System, and the new Ford Pro™ Upfit Integration System, perfect for adding and operating all your necessary equipment for work, such as lights or even a crane. Appearance Packages will be available on these new trucks, with tons of trim, wheel, and other upgrades to help you bring some more style to your drive. These are just a few of our favorite new features, but you can reach out to our team if you want to hear more about the 2023 Ford F-Series Super Duty® pickup trucks. Want More Strength? Let the experts at Preston Ford of Keller know if you are seeking a 2023 Ford Super Duty® series truck. We will keep you updated with any new information we receive about their arrival! CONTACT US

Ask Us About the Ford F-150 Lightning Criminals Beware: An Electric Police Pickup Truck Is Coming Ford has just revealed that the Ford F-150 Lightning is so impressive that police departments around the county will be rolling the truck out as their next service vehicle. Not only will the electric police pickup truck be an amazing addition to emergency forces around the nation with its reliable and capable powertrain, absurd driving range, and emergency charging ability, but it will also be fitted with police-exclusive technology and durability. Modifications The new addition will introduce a new name for the truck: the Ford F-150 Lightning Pro SSV. The work-ready F-150 police responder truck will be modified to include built-in steel intrusion plates throughout the cabin, as well as upfit-friendly reinforced instrument panels that are designed for mounting police equipment. For added convenience, the electric police pickup truck is equipped with police-grade cloth seats with diminished bolsters that will help officers enter and exit the vehicle when their belt is fully equipped with gear. While those purpose-built features are cool in their own right, the real kickers are the standard specs and tech that’s available on all Ford F-150 Lightning models. Standard Off the Lot Every average Joe is able to purchase a 2023 Ford F-150 Lightning with the same capability that drew the police to the truck. These features include a powertrain capable of 580 horsepower, 775 lb.-ft. of torque, and the power to tow up to 10,000 lbs. To top it off, the Ford F-150 Lightning can go from 0-60 MPH in under four seconds. If that isn’t enough to impress you, the 12-inch digital drive cluster and SYNC® 4 touchscreen are sure to win you over. Experience The Hype Criminals better think twice before committing a crime, because the police have a new electric pickup truck and it’s nothing to mess around with. Purchase your Ford F-150 Lightning today at Preston Ford of Keller. CONTACT US

Introduction to the Ford Bronco Heritage Edition Trim If you love vintage flair wrapped in modern toughness, the Ford Bronco Heritage Edition delivers. Whether you’re eyeing the full-size Ford Bronco or the more compact Ford Bronco Sport Heritage Edition, these trims are true throwbacks—bringing the style of the original 1966 Bronco to today’s rugged roads. They're not just about looks, though: the Ford Bronco Heritage Edition packs in modern drive tech, serious off-road capability, and unique design touches that celebrate Bronco history. Head to Preston Ford of Keller for a test drive today! What’s In Store? What makes the Ford Bronco Heritage Edition stand out is its attention to detail. The exterior embraces retro styling cues with classic Heritage badging, bold graphics, and design features like a white roof and white “BRONCO” grille lettering, all of which return to the first Bronco. Inside, you’ll find a vintage-inspired cabin featuring plaid-cloth seating, special floor liners, unique console badging, and Oxford White accents that carry the retro theme throughout. Under the hood, the Ford Bronco Heritage Edition doesn’t just look the part—it performs like a true off-road beast. With its 4x4 drivetrain, strong ground clearance, and the option to add the Sasquatch package, this SUV is engineered to tackle rugged trails and challenging terrain. For those who want something more compact, the Ford Bronco Sport Heritage Edition delivers the same retro styling and capability in a smaller package, perfect for city driving yet fully capable on weekend adventures. Overview of Ford Bronco Heritage Edition Colors The Ford Bronco Heritage Edition colors bring classic personality and style to every drive. Options include Ruby Red Metallic, which adds a bold and confident presence; Azure Gray Metallic Tri-Coat, a refined and modern shade with a premium finish; Shadow Black, perfect for those who prefer a sleek, stealthy look; and Carbonized Gray Metallic, offering a rugged yet polished feel. Each color pairs with the Oxford White roof, grille, and wheels that define the Heritage look, making every Ford Bronco Heritage Edition instantly recognizable as a nod to its legendary past. Contact Preston Ford of Keller If the Ford Bronco Heritage Edition or Ford Bronco Sport Heritage Edition sounds like your kind of vehicle—where old-school style meets modern capability—Preston Ford of Keller is ready to help. Our team knows every trim, color, and option inside out, and we can guide you in finding the perfect match for your lifestyle and budget. Stop by, schedule a test drive, or let us walk you through the available Heritage Edition colors and features. It’s time to get behind the wheel of a Ford Bronco that blends adventure, style, and history in one unforgettable package. SHOP NOW

Ask Us About the 2023 Ford F-150 Raptor R 2023 Ford F-150 Raptor R™: Ridiculous Power, Relentless Off-Roading, Rugged Upgrades Take off on a thrill ride packed with adrenaline in the 2023 Ford F-150 Raptor R™. The latest Edition to the F-150 lineup, the Raptor R surpasses what we once thought to be the limits of this nationwide favorite. From its massive grille down to the intimidating Raptor R logo, the 2023 Ford F-150 Raptor R is not messing around. This monster is a lean, mean, off-road machine: Built Ford Tough® and ready to tear up any terrain for jaw-clenching thrills. What’s the point of a fancy pickup truck if you can’t enjoy unbridled fun? Reach out to Preston Ford of Keller for updates on the 2023 Ford F-150 Raptor R and its availability. WE. NEED. MORE. It’s impossible to argue against the capability of the classic Ford F-150, but it’s human nature to long for something greater. As always, Ford Motor Company found a way to satisfy all our needs. How do you take the Ford F-150 to the next level? Beef it up and stuff it with a Supercharged V8 engine capable of producing 700 horsepower: the 2023 Ford F-150 Raptor R’s secret weapon for conquering deserts, forests, and mountain roads. As Ford describes the 2023 Ford F-150 Raptor R, the truck was “designed to raise your heart rate,” which fully comes to fruition once you step inside. The dark, alluring features have an ominous energy, the true spirit of which can only be described as a secret language that only the 2023 Ford F-150 Raptor R and its trusted owner understand. We could spend hours talking about the 2023 Ford F-150 Raptor R, from specs to good looks, but we think the truck speaks for itself. Let us know if you want to get on our priority list to be among the first to hear about ordering the 2023 Ford F-150 Raptor R. Can You Hear It Calling? Find your true destiny with a truck that knows no bounds. Join the Preston Ford of Keller family as we explore new territory with each new development in the automotive world. Contact us today! CONTACT US

Ask Us About Ford BlueOval City New Beginnings, New Jobs, New Tech: Ford BlueOval City The push for vehicle electrification has been strong in recent years, and alongside a few other manufacturers, Ford has led the way with ambitious fully electric models that have silenced the anti-electric vehicle crowd through impressive capabilities and specs. Ford Motor Company’s ambition continues to grow beyond new electric Fords. Ford’s latest project, BlueOval City & SK, aims to simultaneously help build a fuel-efficient, clean energy world and reinvigorate the economies of Kentucky and Tennessee. 100 years ago, Ford helped fuel the industrial revolution by building the Rouge, a factory with its own power plant, steel mill, and glass factory. Now, Ford is once again changing the layout of the manufacturing industry, inviting a new, cleaner way of using electric energy. Learn all about BlueOval City & SK with Preston Ford of Keller. Electrified Future BlueOval City and BlueOval SK, Ford’s soon-to-be battery and electric vehicle manufacturing campuses, will be leading forces in the clean energy revolution. By the time construction of BlueOval City is complete, the factory will achieve carbon neutrality and zero waste to landfill. Moreover, the production of BlueOval City and BlueOval SK will bring 11,000 new jobs to Tennessee and Kentucky respectively, similar to how Ford once helped skyrocket the economy of the Motor City, Detroit, Michigan, in the early 1900’s. Not only will the production of the manufacturing campuses create 11,000 new jobs, but the continued success of both locations, once they’re fully operational, will sustain economic growth and continue to introduce new jobs. For the first time in many decades, the future of the American blue-collar industry is looking bright. Embrace the Revolution To stay up to date with BlueOval City, BlueOval SK, and how Ford is working toward a better future, contact Preston Ford of Keller OR join the revolution and purchase an amazing Ford electric vehicle, such as the Ford Mustang Mach-E or the Ford F-150 Lightning. CONTACT US

Ask Us About the Future of Ford Hybrids Ready For Takeoff: Ford Hybrid Launch Control System It’s no secret that people love hybrids. They take away a fraction of the cost of gas, providing a daily commute that you can feel good about. Imagine if you combined the fuel-efficiency of a hybrid engine with the 0-60 capabilities of a Ford Mustang? That just might be possible, according to a patent recently filed by Ford Motor Company. Ford outlines a hybrid launch control system featuring a dual-clutch transmission and rear-wheel drive. As your Keller, VA, Ford destination, Preston Ford of Keller is pleased to share everything we know about the patent and the hybrid launch control system. Here’s the Scoop Ford Motor Company filed the Hybrid Vehicle Launching Methods and System patent on April 22nd, 2019. It was published on May 24th, 2022. The patent describes a hybrid launch control system that will receive power from both the gas and electric motors. According to the patent claims, the hybrid launch control system will allow the electric motor to propel the vehicle while the gas engine is decoupled, increasing the torque transfer capacity of the clutch while accelerating the engine. In short, the engine, though a hybrid, will allow vehicles to launch at impressive speeds. Ford Authority noted that the patent seems to suggest that Ford has been experimenting with a hybrid Mustang. With this system, a hybrid Mustang has the potential for greatness. We are expecting a high-powered, fuel efficient force of nature with mind blowing launching capabilities to make its way into the Blue Oval lineup in the near future. Feel free to take a look at the patent for yourself and let us know what you think! Contact Preston Ford of Keller Our team is psyched to hear about Ford’s patent for a new hybrid launch control system. In addition to the Mustang, can you think of any other Ford models that would benefit from this technology? We’d love to hear your thoughts. To find out more about this patent and other recent Ford news, reach out to the team at Preston Ford of Keller. CONTACT US

Ask Us About the Ford F-150 Rattler 2023 Ford F-150 Rattler: The Latest Species of Formidable Pickup Trucks There’s a cunning new development making its way into the Ford F-150 lineup: the 2023 Ford F-150 Rattler. This athletic entry-level addition will bring all the off-road prowess you need to satisfy your craving for adventure with some added rugged style. Anticipated for release in Fall 2022, the Rattler package is based off of the XL series, so it will allow even the lowest Ford F-150 trim levels to thrive under challenging conditions. Speak with the experts at Preston Ford of Keller, your source for all the latest Ford news, if you want to discover more to love about the 2023 Ford F-150 Rattler. For now, here is everything we know about the capable new Rattler package. Capability Meets Value Finally, Ford F-150 lovers can tackle the off-roads with aptitude comparable to that of higher trim levels. 2023 Ford F-150 Rattler shoppers will receive the value of the 2023 Ford F-150 XL with FX4-level additions, including skid plates, hill descent control, off-road shock absorbers, an ​​electronic rear-locking differential, and all-terrain tires. Slither between obstacles and conquer steep descents with ease when you take the 2023 Ford F-150 Rattler off-road. Enjoy aggressive style, including a dual-exhaust system, painted 18-inch aluminum wheels, F-150 Rattler badging, and rattlesnake-inspired graphics scattered throughout. The 2023 Ford F-150 Rattler interior will feature Onyx seats and bronze accents with a natural-looking desert theme. Available exterior color swatches currently include Oxford White, Avalanche, Iconic Silver, Carbonized Gray, Antimatter Blue, Stone Gray, Agate Black and Rapid Red TriCoat. Ready for the Rattler? Preston Ford of Keller wants to help you be among the first to experience this new addition to the F-150 lineup. Feel free to reach out to our friendly team if you want to find out more about the 2023 Ford F-150 Rattler and let a sales representative know that you are interested in becoming the proud owner of this truck once it hits our lot. CONTACT US