Preston Ford of Keller

Oct 16, 2020

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breast cancer awareness month

Leap For A Cure

Breast cancer affects many loved ones in our community, and our mission is to help find a cure. The Preston Automotive Group (PAG) raises awareness during the entire month of October to support people diagnosed and their family members. Our annual “Leap For a Cure” program donates $50 to the American Cancer Society for every that is sold at our dealerships. Last year, 252 cars were sold across PAG and we raised a total of $12,600. Visit Preston Ford of Keller and the PAG family of dealerships to receive a pink frog with your new vehicle and support our fight against this disease.

Preston for Lifebreast cancer awareness month

Story Behind The Pink Frog

In 2014, we introduced our special-edition pink Preston Frog in honor of our dear friend and former PAG employee, Diana Vincent. Diana coordinated various breast cancer events at our dealerships before her passing in 2017. Now in remembrance of Diana and the millions suffering from this disease, we wear pink on Fridays and “Paint the Plex Pink” every October at our sister location –– the Preston Autoplex.

“1 in 8 women will be diagnosed with breast cancer in her lifetime. There is currently no known cure for breast cancer, and its early diagnosis is critical to survival.” — The National Breast Cancer Foundation, Inc.

breast cancer awareness month

Driven To Inspire

The American Cancer Society hosts a “Driven To Inspire” event every year and has acknowledged our PAG family as a Community Partner since 2016. For this event, we wrap a Ford F-150 in pink and park our fleet of pink pickup trucks at local events for guests and associates to sign. Join our “Leap For a Cure” by visiting Preston Ford of Keller and the PAG family of dealerships this October! We hope to see you there.

breast cancer awareness month